The Importance of Product Listing Ads

Posted by on Apr 2, 2014 | Tagged as:


Product Listing Ads (or PLA) have been available on Google Adwords since 2012. Initially free of charge, these ads soon adapted the same CPC (cost-per-click) model as text ads and started showing up much more frequently on our computer screens.


The old saying “an image is worth a thousand words” definitely applies to PLA as customers can visualize the item they are about to click on before visiting the advertisers website. Google will automatically show the most relevant products along with the associated image, price and product name instead of keyword match types, leading to a much


5 little truths why everyone should embrace the rise of digital PR

Posted by on Mar 28, 2014 | Tagged as:



 Effective Public Relations ensures that a positive representation of a company is maintained at all times.  The pace and rapid progression of the digital industry means that digital PR is a core part of an agency’s offering.    In an age where bloggers are continually transforming into esteemed brands in their own right, the past decade has created digital platforms to enable the art of storytelling and engagement 24/7.  The rise of digital has caused a major impact on the PR industry.  In a world where a brand can express their


Top 6 Ways PR Agencies Ruin Blogger Relationships

Posted by on Mar 28, 2014 | Tagged as:

Before I started working in a digital agency, back in the glory days of my blogging youth, I was quite sure of the fact that PR reps were either very lazy, or startlingly unaware of even the most basic levels of people skills. As they blundered around in the online environment of our current age, I started compiling a list of all the unbelievable ways that PR agencies are ensuring that bloggers are reluctant to work with them.

Making Bad First Impressions

As a blogger, I can assure you there’s nothing worse than opening an email and seeing any of the


MediaVision Nominated for Marketing Week Engage Award!

Posted by on Mar 27, 2014 | Tagged as:

MediaVision Nominated!It’s that time of the year again, ladies and gentlemen of the marketing tribe, and MediaVision has an announcement to make. Yesterday the shortlist for the Marketing Week Engage Awards 2014 was released and, you guessed it, we’re on it!

MediaVision has been nominated in the Digital channel category of the Marketing Week Engage Awards 2014 for our successful work with the digital relaunch of Aquascutum. This particular client is one that we hold close to our heart, as their digital relaunch coincided with