As Google Gives, They Take Away: ‘Not provided’ Matched Paid Search Term Data

Posted by on Apr 16, 2014 | Tagged as: Tags: , ,

Following up on their ‘not provided’ keyword data restriction for organic search, Google have now proposed the same for paid search keyword data. In this blog I’ll discuss the reason, cause and effects of this on PPC best practices.

Source: Google Ads Developer Blog

“We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL

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The ROI of Selfies: The Rise of The Micro-Celebrity

Posted by on Apr 11, 2014 | Tagged as: Tags: , ,

Instagram has brought on the rise of the micro-celebrity. A new kind of celebrity landscape, where the subject of your fandom actually engages with you, which in turn creates more of a connection. It’s clearly prime sowing ground for profit.

Lately the term micro-celebrity has been thrown around a lot in light of Sylvain Labs’ documentary, ‘Instafame’, in which she follows the life of New York based teen who has 81 000 followers on Instagram at the time of production. His fan base was entirely built on people’s appreciations of his selfies.

shawn megira, instagram, micro-celebrity

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Sharing the Love: MediaVision’s Top Tips For Great Client Relations

Posted by on Apr 10, 2014 | Tagged as: Tags: , ,

Happy FruitIt’s been a pretty cool couple of months here at the MediaVision office. Not only have we been shortlisted for a Marketing Week Engage Award in the digital category for our work with Aquascutum, but we’ve also reached recommended status with the Recommended Agency Register. This register is a list of agencies from a variety of industries and skill sets, collected to make it easier for clients to find the best agency for them. What’s great about this register is that one of

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No More Organic Reach on Facebook? Now What?

Posted by on Apr 9, 2014 | Tagged as: Tags: , ,

 

Facebook for business

Facebook, a platform that agencies and brands alike have used over the years to spread their social seed, has been having some rather unpopular updates for businesses of late.

Where companies’ posts and status updates used to reach nearly everyone who liked their pages, Facebook has slowly been reducing this organic reach over the months until it has plummeted scarily close to the 0% mark. The reason for this? Officials say that they are hoping to return the site to its former glory as a social sharing

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