Opportunities for Paid Search in PR to provide a Win Win Strategy.

Posted by on Sep 25, 2013 | Tagged as: Tags: , ,
Heineken

Using paid search in conjunction with public relations may not be the most obvious combined SEM channel team for an overall effective strategy, but based on the fact that it takes time for the correct SEO optimisation measures to take effect and how easy it is to publish negative content, it is now essential that you combine the SEM channels into one effective win win online strategy.

There are several major benefits of focusing PPC in this context, as mentioned the first being to combat and distract from negative content online with search reputation management, whether it be reviews or

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Top 10 PPC Mistakes to Avoid

Posted by on Sep 18, 2013 | Tagged as: Tags: , , , , ,

PPC Mistakes DohRunning a successful Adwords campaign is similar to working with a well oiled machine. Many little parts need to be functional in order for the account to perform at its optimal level. Below are a few mistakes that, if not avoided, can lead to less than optimal performance as well as missed revenue.

Here are MediaVisions top 10 mistakes to avoid:

10: Using Only Broad Match Keywords

When using only broad match keywords in your account you are essentially targeting searches that fall way outside the actual keyword you were hoping

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The Big Brand Buzz around Fashion Week

cara caraIt’s that time again folks. Just when we start getting used to the light evenings and the hot days, it hits like a bull dozer: Autumn/Winter. It’s a confusing time of year. The high street dictates that we should be layering up, whilst the fashion world are showing off their Spring/Summer collections.

All around the world, designers, celebrities, fashion houses and cities rally around for the most influential time of the year. Five years ago, before the days of Twitter, Pinterest and Instagram, Fashion Week was only

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Promote Your Client Successes with Sharable Case Studies

Posted by on Sep 11, 2013 | Tagged as: Tags: ,

recommendedIt’s a fact that 9 out of 10 people respond better to a product or service recommendation than to a sales pitch (tweet this stat). But of course we already knew this on a personal and business level. From choosing your car mechanic to selecting an SEO service for your business, your interest is turned up a notch when you receive a recommendation from someone you trust, whether it be a friend, business associate, social influencer or industry expert.

Consider a Case Study

With this in

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