Brand Accountability in the Age of Social Media

Posted by on Oct 21, 2013 | Tagged as:
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If you thought you were having a bad Monday, console yourself with the fact that you’re not working in the head office of Woolworths right about now.

Woolworths, a chain of upmarket South African department stores equivalent to Marks & Spencer, has been caught up in allegations of plagiarism (their second count after the Frankies debacle in 2012), which exploded over social media sites this weekend.

The hummingbird hits the fan

A local designer for homeware boutique Touchee Feelee posted a blog entry on Friday, entitled “How Woolworths really operates”.

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Five of the Best: Social Media Campaigns We Love

Posted by on Oct 9, 2013 | Tagged as: Tags: , ,

If you had to tell someone from ten years ago that your brand has excelled because of the latest hashtag or that your most recent campaign has received thousands of likes, they might have nodded politely as they noted to themselves that you could be losing it. Today we can hardly imagine any ad campaign without the use of social media.

But tangled in the wide web spun by social networks, many can get it wrong. It’s a jungle out there and only the best of the best will see the sunlight of viral campaign success.  Fortunately, many get it

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When A Brand Fail Pays: Kevin Pietersen Accepts Payout From Specsavers For Libellous Ad

Posted by on Oct 8, 2013 | Tagged as: Tags: , ,

When do brand fails pay? Kevin Pietersen will be able to tell you. The English cricketer has just accepted a substantial payout from Specsavers, after one of the brand’s adverts implied he’d tampered with his bat in order to avoid detection from Hot Spot cameras during the 2013 Ashes series in Australia.

Pietersen’s Twitter response to cheating accusations:

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For those who aren’t familiar with cricket terminology (hi, welcome to the club), a Hot Spot is an infra-red imaging system used during matches to determine whether the ball has struck the batsman,

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Google’s New Hummingbird Algorithm

Posted by on Sep 30, 2013 | Tagged as:

Broad-billed-Hummingbird-©-Tom-GreyAlthough Google’s new search algorithm was implemented last month, the company only officially announced it last week at a conference celebrating their 15th anniversary. The new algorithm, dubbed “Hummingbird”, affects around 90% of search results, and is designed to deal with longer and more complex search queries.

Hummingbird is also better suited to respond to voice search queries, and queries phrased in a conversational manner, e.g. “How do I boil an egg?”. As a result, Hummingbird is far more mobile-friendly that previous search algorithms, since

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