Mythbusters: Common Content Misconceptions from MV’s Content Queen

Posted by on Apr 29, 2014 | Tagged as: Tags:

content_marketing_01In recent months, I’ve noticed a lot of articles punting no-fail, miraculous onsite content solutions – and while some of them do contain valuable insights, it’s important to take these with a pinch of salt.

#1 Newsjacking

Newsjacking is the process of piggybacking off topical matters and breaking news content in order to draw attention to your own brand. For example, if a specific topic is trending on social media or Google, and you create a piece of content related to this topic, users are more likely to find it, visit your site and/or


10 Reasons You Know You Work in PR

Posted by on Apr 25, 2014 | Tagged as:

Summer is almost upon us and it’s a busy time for all PR agencies.  Here at MediaVision we are all to prepared for this time.  So here is what we can expect…..

1.       Life before your 1st coffee  

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2.   Your arrival at the office  


3.  Your response to an interruption whilst replying to your emails 

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4.  When you spell a journalists name wrong and hit send  

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Take the plunge – Switch to Google Tag Manager!

Posted by on Apr 23, 2014 | Tagged as: Tags: ,

Recently, the thing that really hit home for me was that we could have our hands on so much more useful info from our websites if we simply made the effort and switched to Google Tag Manager. I’ve set up event firing in the past, labelled up checkout forms and submit buttons with arduous code snippets and then shied away from it due to just how much effort it took to get right.

When recently faced with a new project on a tight timeline where I didn’t know what goals I was going to need to track,  I requested a


Summer Loving: How to Market Your Brand This Season

Posted by on Apr 17, 2014 | Tagged as:
Word of Mouth

While summer is a busy period for some, it can be a slow season for many businesses. However, with people going away on vacation or simply taking time off, summer can be an excellent time to build on existing customer relationships and take advantage of a slower pace to execute some long awaited campaigns.

Word of Mouth Marketing

When people get superior information from those they trust, they make informed decisions, and thereby feel empowered.  It is important to drive conversations and help clients become the most recommended and chosen brands in their category.