The SES in London is in full swing and SEO experts from around the world are strutting their stuff and sharing invaluable amounts of knowledge that promise to boost the state of the entire industry. Brian Eisenberg yesterday did an interesting talk on website conversion and our very own CEO blogged on www.stateofsearch.com about this informative presentation. Louis’ blog boasts 21 steps on how to improve website conversion. I’ve summarized the most important tips from these two experienced gentlemen, right here, for your own reading pleasure:

Here are a few top tips to ensure that your site achieves maximum ROI:

1. Effectively communicate your UNIQUE value to the client

Continuing with the theme of conversion that we touched on in our previous blog post, this post focuses more on Website Optimization and how to get users to actually find, acknowledge and click on the calls to action that will result in maximum conversion for your site. Seeing as we’re focusing on getting visitors to do exactly what you want, I’m going to get straight to the point here as my objective for this blog post is to get you to

1. What do you want your customers to do again?

This is the VERY FIRST QUESTION you need to answer before going any further to optimize your website. You are creating a website for a purpose. Before you’ve even thought about any layouts or page wireframes or anything of the sort, you need to know exactly what you want from you site. Do you want visitors to buy something, register their details or maybe you just want them to call you? Don’t go any further until you have answered this question.