The SES in London is in full swing and SEO experts from around the world are strutting their stuff and sharing invaluable amounts of knowledge that promise to boost the state of the entire industry. Brian Eisenberg yesterday did an interesting talk on website conversion and our very own CEO blogged on www.stateofsearch.com about this informative presentation. Louis’ blog boasts 21 steps on how to improve website conversion. I’ve summarized the most important tips from these two experienced gentlemen, right here, for your own reading pleasure:

Here are a few top tips to ensure that your site achieves maximum ROI:

1. Effectively communicate your UNIQUE value to the client