As a copywriter at MediaVision’s South African office I often find myself contemplating the implications of being in the online industry in a third world country. Of course the beauty of the globalised internet age is that it doesn’t matter too much where in the world you are, as long as you have the right clients, and a working computer and functional internet connection, which I sometimes take for granted.

In a country where less than ten percent of the population has access to the internet it is crucial for businesses to analyse their market and its internet usage trends, if indeed they are online. Since social media and micro blogging are increasingly becoming indicators of a business’s online activity, the most recent statistics for Twitter use in South Africa provide some interesting insight into the subject.