So, in the ever changing world of search engines, all companies are thinking about ways to improve their search engine rankings. Getting to the first page or even just highly noticed has become somewhat of an addiction for many. I recently did a presentation on one of the topics that I think will be an important ranking factor in 2009.

The presentation was on blended search and covered various points, such as:

* The types of results
* How to optimise for the main blended search factors
* How popular blended search is in search engines
* Why you need to use blended search to your advantage

Have a look and leave all positive comments below.

Many of us in the search industry already know that rankings are not the be all and end all, yet there are still so many people out there who are fixated on keyword rankings or that trophy phrase. I’m sure we have all seen the occasional article or blog post along these lines in the past; however, this topic gained renewed vigor last week after a presentation by Bruce Clay in which he stated “ranking is dead”.

Many people disagree with Bruce Clay’s statement, however, he possibly just used the wrong words at the time. I am in full agreement with what I believe was the true meaning/intention behind what he said. Most of us know that rankings fluctuate on a daily basis; different data centres produce different results, local queries differ from country to country and finally there are all the advances in personalised search.