A large percentage of the online marketing companies out there are able to generate an increase in traffic to your website. The difference between a good online marketing agency and a great one is the ability to assist you in converting you visitors into paying customers. ROI is of course the primary objective when it comes to investing in an online marketing and this should be the joint goal of an online marketing manager and his client.

This (slightly lengthy) blog takes a look at some of the basics of conversion and how it can be monitored and optimized.

The definition of Web Conversion and Conversion rates:

Many of us in the search industry already know that rankings are not the be all and end all, yet there are still so many people out there who are fixated on keyword rankings or that trophy phrase. I’m sure we have all seen the occasional article or blog post along these lines in the past; however, this topic gained renewed vigor last week after a presentation by Bruce Clay in which he stated “ranking is dead”.

Many people disagree with Bruce Clay’s statement, however, he possibly just used the wrong words at the time. I am in full agreement with what I believe was the true meaning/intention behind what he said. Most of us know that rankings fluctuate on a daily basis; different data centres produce different results, local queries differ from country to country and finally there are all the advances in personalised search.