So, up until about five minutes ago, I had no clue that the Winter Olympics were scheduled to start today. This could be because a) I am not much of a sport follower, let alone a winter sport follower or b) that I have not checked my Twitter/Facebook/other social networking sites too much this week. Sports are not being left behind in a cloud of dust and are turning to social networking to encourage fans to watch and attend games and basically, get involved. But do they need this form of sports advertising or have they been doing just fine until now?