Social media has taken the internet by storm with the social media platform Facebook having the third largest population in the world. With the advancements in mobile technology, more people are accessing social media sites via mobiles than via desktop computers. Companies offering search marketing services are realising the power behind social mobile and are gearing their budget spend more into mobile advertising rather than into traditional advertising.

Social media statistics from a recent study showed that mobile users spend 91% of their time socialising compared to desktop computer users who spend 70% of their online time socialising. People almost always have their mobile phones with them whereas they are not always near a computer. It is much easier to check or update social media websites on the go via a mobile, which is another reason why social mobile is becoming so popular.

The point of social media is to get noticed by large audiences, but making a name for yourself can sometimes be very hard. Then, on top of making a name for yourself you need to make sure that your name is a good one because, obviously, nobody wants to be extremely popular for something bad.

I read a post about the sins of social media by Jennifer Horowitz. It made some excellent points on how not to come across to your audience and I just want to cover a few of the main ones.