We have all been there. We are sitting around the dinner table with friends and someone brings up the topic of Facebook. When we are confronted with the question “are you on Facebook?” (Isn’t this obvious?) We scoff and mumble, “oh, hardly ever.” But the truth is that even though we do not know it, many of us hold social media addictions, and these addictions are not the dirty type that we can keep secret from the world. If you are a social media addict, everyone knows it. But just as much as the everyday Joe is dealing with a social media addiction, we have to sit and wonder – are brands just as addicted to utilising the benefits that come with social media and the ability to connect?