This is a topic very close to my heart, as I believe that SMO, ORM and SEO are all interlinked and need to be used together to benefit the client. As an account manager, I always try to ensure that my clients are fully aware of what each of the services entail, how they complement each other and how the combination of these can rocket your marketing efforts sky high.

When a client comes to you to help them shape their online presence, they need a partner; someone who is going to work with them to achieve their goals. It`s not just about rankings, it`s about conversions, ROI and brand awareness. Online reputation is just as important as advertising your brand and increasing your sales, and working together with your client to explore every possible angle is not only great, it`s essential.