We decided to invite a few of our staff over to attend this year’s training since they were having it in our back yard at the Imagination Gallery this year. @BrettPringle and @SandyCosser came through to share some time in the office and meet some of the speakers.

There was a lot of information presented, which is detailed in the individual presentations. The seminar started promptly and Will Critchlow from Distilled led the way. Below are some key aspects that I took away from the seminar:

“Advanced analytics” –Will Critchlow

Will’s presentation was fairly technical and I was pleased to find another avid user of MS Excel – probably somewhat more fanatical than I – so I certainly appreciated seeing first hand some of the more advanced formulas that he was employing. Next time I am faced with a tedious excel task I will draw inspiration from this and work out the formulas rather than just moving things around by hand! Will mentioned a cool tool from Excellent analytics that allows you to use pivot tables to graph the analytics data which can often reveal something new (like duplicate content).