I was recently presenting a case for SEO to a prospective client. I received some important feedback later from one of the other parties in the meeting. I knew it was a good meeting, however it only really found its legs when I started discussing the ROI.

The Question that we always need to ask ourselves is “How many new sales must the client make to cover the cost of this SEO work”. This is of course especially applicable for clients that are selling goods or services and where the primary goal is not brand promotion or reputation management.

I’m fairly new to Twitter myself, but luckily I’m surrounded by a team of Twitter veterans (well, as long as the social site has been around) who have been able to give me some handy Twitter tips and tricks to help me in getting going and making the most of this awesome social and business tool. This article takes a look at the 5 Important Twitter Tips that will help you make you presence known in “Tweetville!”

THE 5 MOST IMPORTANT TWITTER TIPS

Twitter Tips 1: Personalize your profile

When you set up your Twitter profile, be sure to make it personal and human. People really want to connect with other people, that’s what it’s all about. If they get the feeling that they’re simply interacting with an anonymous business owner, or a few different people operating a single business profile, they’ll be less likely to interact. This is one Twitter tip you don’t want to forget. In your Bio, promote yourself rather than your SEO Agency. You can always promote your business this personal profile.

Dream teams are not uncommon. The US has a basketball dream team comprised of season favourites and Europe does much the same with soccer. Cricket and rugby pit World XI or World XV teams against various top performing nations. So, we’ve applied the principle to SEO and created a fantasy SEO agency of industry experts (or rock stars, if you prefer).

A task of this magnitude is fraught with danger. The inclusion of some stars automatically necessitates the exclusion of others and the risk of bruising egos and evoking the ire of fans is ever present. In addition, SEO experts can’t be pigeon-holed, very few specialise in only one aspect of SEO, cross-over skills are omnipresent and there is the risk that people will see preferred skills handed over to rivals and be placed in areas not of their choosing. But that is their fault for being so damn good.