Google Instant is the biggest news to hit the World Wide Web in months. This latest enhancement means Google will search the web as a user types, predicting their intended phrases and providing real-time streaming results – ultimately shaving seconds off every search performed.

Google’s Marissa Mayer has described Instant as “power steering for search” – designed to make the process faster and more fun. It remains to be seen how popular Google Instant will become with searchers – while slower typists may appreciate the instant suggestions, other users might find them annoying or presumptuous. Meanwhile, the question circulating in every SEO agency the world over is: How will Google Instant affect search engine optimisation and pay-per-click advertising?

A large percentage of the online marketing companies out there are able to generate an increase in traffic to your website. The difference between a good online marketing agency and a great one is the ability to assist you in converting you visitors into paying customers. ROI is of course the primary objective when it comes to investing in an online marketing and this should be the joint goal of an online marketing manager and his client.

This (slightly lengthy) blog takes a look at some of the basics of conversion and how it can be monitored and optimized.

The definition of Web Conversion and Conversion rates:

Unless your online business is already a household name, we all know that the only way to poach consumers away from your competitors is to ensure that you have a well SEO’d site that ranks well in Google. Simple enough! The big debate however, is whether or hiring an SEO company is worth it or whether you should simply do your own SEO optimization.

This blog post focuses on the top 5 reasons why hiring a professional SEO company is a much better idea than doing your own SEO. Let’s take a look:

Numerous online companies use the services of consultant SEO agencies or freelancers to do an audit on their developing website, with the intention of implementing the advice to improve their site and speed up the launch date. Usually, the consulting company passes on their recommendations to the site`s manager, but because of doubt or hesitation on the part of some stakeholders, the audit often doesn`t get put to good use. The result is a waste of time and resources by both parties. It would make a lot more sense to first ensure that all stakeholders are sold on the importance of web site optimisation, rather than allowing neglect to interrupt the implementation of SEO practices.