Many say content is king, but I would like to take it a step further and say content is god. The line between content and advertising is blurring and one of the major ways to be recognised online is to have content that others seek. The days of advertising to create a buzz and receive hits on your site are decreasing, while Web 2.0 is becoming more popular.

I realise “Web 2.0” is a term loosely thrown around, what I mean by it is that the internet is becoming more of a community. Information and sites are being passed on to friends and other community members through social media sites, email and blogs. People react more to personal recommendations than adverts and pop up banners; and one of the best way to receive a “thumbs up” is through attractive content on your site. In the context of this post, attractive means: useful, informative and fun content that the user will find worthwhile.

Our office is a fun and diverse place where you can witness a debate of great minds in just about every room you walk by or outside while having coffee or in the boardroom or in the games room or…well, you get the point. We all have our own opinions and most will share them whether the rest of us want to hear it or not. I like to think everyone wants to hear my opinion and that is why I`m going to write a post about one of the more talked about (unresolved) arguments we have in the office.