Google Adwords recently released a new search-based keyword tool that will help advertisers discover which keywords relating to their services and/or products that they are not optimising their website for, and which may cause them to miss out on additional business as a result.

It’s a handy tool in that its results eliminate the terms you are already optimising for. If you have an Adwords account, and are logged in, then it will only display those keywords that your account is not currently advertising. One of the most convenient things about the tool is that you insert your URL and it then searches your site for missing keywords, as opposed to sitting on the Google Adwords Keyword Tool and going through hundreds of possible keyword options, which will then need to be checked against your site to see if they are already optimised for.