At 12 noon on the 9th of June, traffic around South Africa came to a standstill as citizens everywhere spent five minutes producing a joyful racket, celebrating the approach of the soccer World Cup by blowing their vuvuzelas. The plastic soccer horns have been loved by local sports fans for many years and have become one of the most talked-about features of the 2010 soccer World Cup.

Those involved in search marketing services noticed the immediate effect of the “vuvuzela moment” on social networking platforms, particularly Twitter, as the vuvuzela suddenly became the focus of attention throughout South Africa. Hundreds of local fans anticipating the soccer World Cup changed their tweets to “PAAaaAaAaaArrRRrP” and “BzZzzZZbzZZbzzZ” as they joined in the vuvuzela moment. Others tweeted more coherently about welcoming the soccer World Cup and being proudly South African.

Dream teams are not uncommon. The US has a basketball dream team comprised of season favourites and Europe does much the same with soccer. Cricket and rugby pit World XI or World XV teams against various top performing nations. So, we’ve applied the principle to SEO and created a fantasy SEO agency of industry experts (or rock stars, if you prefer).

A task of this magnitude is fraught with danger. The inclusion of some stars automatically necessitates the exclusion of others and the risk of bruising egos and evoking the ire of fans is ever present. In addition, SEO experts can’t be pigeon-holed, very few specialise in only one aspect of SEO, cross-over skills are omnipresent and there is the risk that people will see preferred skills handed over to rivals and be placed in areas not of their choosing. But that is their fault for being so damn good.