Online surveys are not something you either love or hate. Well, you either hate them a whole lot, or hate them just a little bit. I am sure that 99.9% of us click on the “close” icon as soon as that little box opens up and blocks our view of what we are looking at, encouraging us to take part in a two minute (more like 22 minute) online survey that will help us more than it will help the company, so they say. Not many of us are fans of taking online surveys and I’m sure that many of us cannot remember the last time we took an online survey and remembered exactly what it was all about three minutes after clicking “done.” The question is, do online surveys really matter? And how can we make online surveys more appealing to individuals who partake in social media? (which is pretty much everyone)