If any of you have seen an image online or in a magazine or newspaper that looks like something that is a mix between those optical illusion posters that you used to have stuck to your wall when you were little and an alternative version of Pacman then this rather strange image you are witnessing is no secret code but rather a QR code. The QR (Quick Response) code is making its mark (literally) as a way for brands to entice the public to access their information and ultimately visit their site.

Vodacom, a South African-based telecommunications company, recently announced that that it will be launching a free mobile soapie (ad sponsored) to all Vodafone live users. This soapie, SoLikeLife, is specifically designed for mobile phones, a concept that they aptly named a mobi-soap. Episodes are available to download free of charge through Vodafone Live (or via sms for those without Vodafone Live access from their mobiles). The story revolves around two 20+ South African`s who meet and fall in love, etc and is all played out in a virtual cell phone world.

Image From the SoLikeLife FaceBook page

This is a very interesting move by Vodacom, as there are more mobile users than there are internet users. Almost every teenager from 14 years upwards has a cellphone of sorts; just take a look at the big hype around Mxit, a cheap instant messaging service that`s very popular among teenaged cell phone users.