I am sure you are all familiar with local search and have seen various local results popping up in Google in the past but how many of you know exactly what local search is all about.

I have a presentation on local search that explains not only the basics but the in depth factors of local search as well. I also gave my view on where I think local search is moving to.

Some of the main factors covered:

• Factors that make you rank
• How to optimize for local
• Adding your business in the LBC(local business center)
• Different types of results and why you would want to be in a certain type

Another section that I covered was how Google needs to up their game in order to infiltrate the local search market in countries like China, where Baidui is the biggest search engine.
Have a look at my presentation and let me know if there is anything i have left out.