With all the various articles on how “SEO is evil” or “SEO doesn’t work” etc etc news that crop up occasionally (especially Jill Whalen’s “Most of SEO is boondoggle” article) I’ve had the urge to rip apart the monthly promotional/link building tactics some  SEO companies still pitch to clients, especially when they make a big fuss about these crap stupid “outdated” link building techniques, which mislead clients (looking at a competitor’s proposal to a client right now and shaking my head) and any newbies entering  the SEM market.

For example: