A corporate blog can be a potent business tool for many companies, as long as effort is made to keep it up to date and relevant. A corporate blog can act as that vital connection between the organisation and the public (especially if it is an international org.), as well as a portal of views and advice on the particular industry or services offered.

With blogs being rather easy to setup, many companies have invested their time, knowledge and commitment to corporate blogs. But a major concern is how long they will last in today`s demanding working world? For most people, the working day is already pretty full, crammed with new assignments, meeting after meeting, and business travel etc. Without being specifically assigned to the blog (sometimes even when they are), many corporate members move it to the bottom of their to-do list, and the task often gets forgotten.