Committing to the wrong key phrases on your site will make it very easy to fail before you even start. For a good key phrase analysis, put yourself in the mind of your audience, and think as if you were the optimal user for your site.

Start simple and use your niche when finding the core phrases that suit your business the best. Every-one has his or her preferred keyword tool, so start there and store up the core phrases for your niche until you have a small handful of focused niche phrases.

Once you have your main target phrases, expand them out into long-tail terms that would be derived from the main target phrase. You can use location based terms, but choose these from the location you`re focusing on, as it`s pointless targeting “Cape Town” if you only sell your service/product in “Johannesburg”. Be descriptive, for example, “silver laptop”, but keep it relevant to what you offer.