Having been in the online marketing industry for a few years now, I’ve often come across people and businesses that are convinced that they can do better SEO optimization than professional SEO specialists, free of charge. One mistake that these business owners and admittedly, some (not-so-professional) professional SEO companies often make, is that of over-optimizing their sites. Let’s take a closer look…

Overdoing your keyword optimization:

The very first thing everyone learns in SEO is the implementation of keyword optimization for pages and websites as a whole. Newcomers to the search engine optimization (SEO) game will learn that having the correct keywords on a page will tell search engines that the article is relevant to a particular subject that users have searched for. So the first thing they do is completely saturate their pages with relevant keywords. The problem is however, that Google and other search engines are not stupid. They can EASILY detect someone who is overdoing their SEO optimization with keyword stuffing and quickly penalize the page with low rankings and a damaged reputation.

When it comes to dishing out top SEO tips, few are more important than advising on the correct use and implementation of internal linking. So many companies and individuals out there are so pre-occupied with getting quality links into their sites from reputable sites (which isn’t a bad thing) that they completely forget about the impact that good internal linking can have on a website. This article takes a look at why internal linking is so important and contains some top SEO tips on how to implement these links effectively.

SEO Tips: Why bother with internal linking?

An extremely valuable SEO tip that you need always bear in mind, is the three main effects that internal linking has on a website. Each effect has a different weight as far as its actual SEO value is concerned, however you can’t afford not to think about each when implementing internal links: