Posts Tagged ‘infographics’

Infographics: visual marketing tool or merely a pretty picture

Friday, March 26th, 2010

Is it just me or has everyone recently discovered infographics? I am used to seeing simple graphs, tables and pie charts popping up here and there when reading informational articles that contain statistics but it seems that recently, many individuals have turned to the use of infographics in order to draw more attention to their topic. These reader friendly “pictures” are now making what could be potentially boring information easier to read but does this mean less solid information and more visuals for the reader in the future?

The social media industry has now also taken on the use of infographics in order to engage customers with statistics and facts as well as involve readers with the article itself. One infographic that got an extremely popular response was the Mega Shark. This simple graph is based on a so-bad-it’s-funny B grade film and looks at the possibility of a shark eating a plane. A brilliant form of satire, this infographic is informative and highly humourous.