Google Suggest has recently been launched (not on Google.co.za yet though). It has many pros and cons, which are already being debated feverishly among online communities. But then, when do online communities (especially marketers) ever keep quiet about their opinions of Google? Some are praising it for its useful hints and time-efficiency, while others see it as a reputation management nightmare. After reading about five or six articles on the topic (quite opinionated ones I might add), the area that interested me the most was the effect that it will have for the industry of online reputation management.