Dream teams are not uncommon. The US has a basketball dream team comprised of season favourites and Europe does much the same with soccer. Cricket and rugby pit World XI or World XV teams against various top performing nations. So, we’ve applied the principle to SEO and created a fantasy SEO agency of industry experts (or rock stars, if you prefer).

A task of this magnitude is fraught with danger. The inclusion of some stars automatically necessitates the exclusion of others and the risk of bruising egos and evoking the ire of fans is ever present. In addition, SEO experts can’t be pigeon-holed, very few specialise in only one aspect of SEO, cross-over skills are omnipresent and there is the risk that people will see preferred skills handed over to rivals and be placed in areas not of their choosing. But that is their fault for being so damn good.