Creating a thriving presence online among an array of social media sites can be taxing on your time and resources. There are so many choices out there that it can become confusing when deciding on which platform/s you want to create your profile, and with which communities you want to get involved. It`s best to keep your number of profiles down to two or three. This is because you want to be able to dedicate your focus, valuable resources and opinions to only a few areas, as opposed to spreading yourself across as many sites as possible.

Profile management is all good and well provided that you participate in your chosen communities regularly and keep your profile updated with relevant information. Many people start off with great enthusiasm for the first few weeks and then slowly drift into hibernation, until they can once again dedicate some of their time to participating on their community platform. If this is going to be the case, then you are probably better off not having a profile at all. In order for your profile to work to your benefit, you need to manage it properly and effectively to maximize the advantages of your brand and reputation.