I’ve read too many blogs already on the awesomeness of Google Analytics’ Site Overlay click tracking tool. Yes, it’s a great tool, there’s no doubt about that, and it’s free, but is it really as reliable and accurate as many people seem to think it is? I asked some search marketing specialists, did some research into Google’s click tracking software and then into some other specialist click tracking software and found a few interesting pros and cons of each.

Google Analytics Site Overlay

THE PROS:

The great thing about tracking clicks with Analytics’ site overlay is that if you have Analytics running on a site, you automatically have access to its click tracking software, there’s no need to pay for anything and EVERY page of your site is tracked automatically. You simply click on the “content” tab of your dashboard and you’ll be able to check out the hotspots for each page, as shown in the image below: