Corporate branding can easily be confused with personal branding online, as companies do their best to promote their profiles. While the two are not entirely separate, confusing them can be dangerous. Look at my sideshow on how corporate branding online is different from personal branding to see what’s really different between the two and where their advantages lie.

Corporate and Personal Branding in a nutshell:

• Personal Branding is “all about you”.
• You have a personal brand even if you don’t choose to have one.
• It’s about how you appear to the world and what (or what company and values) you represent.
• What you can choose is how you maintain and present your personal brand.
• Personal branding is very important for a company to give a personal touch to the company because a personal brand is the reflection of a person’s identity and values behind the company.
• More generally, Richard Branson used personal branding very successfully to foster loyalty for his companies.