MediaVision is a search marketing company of the highest calibre, and one of our core services is providing top quality online content. Our dedicated writing team is passionate about communicating through well-crafted words, and with the festive season upon us, I’ve started wondering: what gifts for writers would top the team’s Christmas wish lists?

Bear in mind, I’m not talking about gifts for the type of writers who see their work as a chore, merely churning out satisfactory content as an unavoidable part of the daily grind. I’m talking about a team of perfectionists who love the written word to the point of obsession, in both their professional and private lives; writers who care deeply about saying the right thing in just the right way; who scribe, scrawl and scribble in their free time and find themselves firing off witty-one liners that only other writers could possibly find funny.
With this in mind, I did a bit of research and found some helpful advice on choosing excellent gifts for any writers, bloggers, journalists, poets and aspiring novelists in your life:

The following is a Guest Post from ABC Copywriting based in Norwich, Norfolk, UK. You can also find Tom Albrighton on Twitter.

Imagine you’re creating a web page to promote one of your products or services. You have been given infinite resources and the chance to carry out an A/B test on two versions of the page. There’s just one restriction. Page A can only include images and graphics, no text. Page B can only include text, no images or graphics.

Page A would be tough to build. But with careful use of icons for buttons such as ‘buy now’, you could probably put together a decent page. With a product, you could show an attractive image – although services might be harder to depict. But how persuasive would your page be?

Are you a professional web copywriter? Maybe you’re a small business owner looking to make your mark in the world of e-commerce? Either way, if you’re involved with the web copywriting side of any online business, it is essential that each and every word of your website is carefully thought out and executed. Think of your copy as your online version of a sales assistant in a real life store, assisting customers when they need help, showing them how products work and ensuring that every visitor that walks in the door of your store walks out as a paying customer who will return in the near future.

Here are 6 essential tips to ensure that your website copywriting is perfectly optimized:

1. Identify your target audience