Bizreport.com Yesterday released an article indicating that there has been a substantial increase in the percentage of budget that companies are investing in web analytics. Not only has their overall budget for web analytics increased, but they are now also spending more money on manpower to monitor analytics and cutting down on the budget for web analytics software.

Research carried out by Econsultancy/Lynchpin via survey-based research, revealed that companies are now only spending less than 30% of their budget on web analytics software, which is 8% less than last year. The financial cut on web analytics software expenditure seems to now be going towards investing more in people with web analytics tracking skills that are able to expertly utilize this software and manipulate it in order to get the desired results and reports. When it comes to finding the right person to run your web analytics, one also needs to decide whether to hire someone in-house to take care of web analytics or whether hiring an SEO Consultant would be a better idea.