We know that different mediums require different business models, but because digital platforms – online and mobile – change and progress faster than their predecessors, it takes some time to identify trends and pinpoint exactly how to use current technology to your business’s advantage. In its latest brief, Trendwatching.com identifies and comprehensively discusses the development of online business practice over the past couple of years.

The brief outlines a concept called ‘brand butlers’ and I think they’ve hit the nail on the head. In the colonial days of yesteryear butlers were employed primarily to assist people in their daily lives, to take care of the tedious administrative part of an experience so their masters could indulge in the pleasurable part. They provided a service which enhanced the lifestyle of those who could afford to pay for it.