MediaVision is a search marketing company of the highest calibre, and one of our core services is providing top quality online content. Our dedicated writing team is passionate about communicating through well-crafted words, and with the festive season upon us, I’ve started wondering: what gifts for writers would top the team’s Christmas wish lists?

Bear in mind, I’m not talking about gifts for the type of writers who see their work as a chore, merely churning out satisfactory content as an unavoidable part of the daily grind. I’m talking about a team of perfectionists who love the written word to the point of obsession, in both their professional and private lives; writers who care deeply about saying the right thing in just the right way; who scribe, scrawl and scribble in their free time and find themselves firing off witty-one liners that only other writers could possibly find funny.
With this in mind, I did a bit of research and found some helpful advice on choosing excellent gifts for any writers, bloggers, journalists, poets and aspiring novelists in your life:

Think about why you write blog posts – is it for personal records, do you get paid to write blogs or are you writing because you want someone to read it? When it comes down to how to write a blog post there are a few guidelines you should follow to make your blog more accessible. While you may ask an SEO consultant for advice on how to write a blog page, these tips will help you whether you write blogs for money, an SEO agency or for the sheer enjoyment of crafting copy:

Search marketing specialists will agree: having a company blog and updating it regularly can be a time consuming task, but after you’ve read the benefits discussed in this article, you will realize that it’s all totally worth it. The two main areas in which a blog can help promote your company include SEO rankings as well as your relationship with your customers. Let’s take a look at these below, one at a time:

Company Reputation:

Company blogs are dynamic and can be regularly updated (unlike your website), thus you can effectively keep clients informed of the day to day happenings of your company. It is also an effective way to communicate your company’s true personality to your customers as blogs tend to be more opinion based than information based. Through this, readers feel like they are getting a peep into the real personalities of the people behind the scenes of the business.

In today’s society, blogging and blog surfing can be a waste of time for some, and a vital daily activity for others.  If you feel like reading someone’s good old rant and rave, visit their personal blog solely dedicated to their hatred of Crocs. If you want to brush up on your knowledge of extra-terrestrials and their estimated time of earth arrival, there is a blog for that too. Blogs in businesses are ever increasing as companies push the personal as well as the “get to know us” approach. Lately, there seems to be a trend appearing as blogs are losing their long-winded content and opting for a snappier and more straightforward approach. In a world where skimming is the norm, individuals and companies alike are shortening paragraphs, sentences and words in order to fit in with social media sites such as Twitter. Therefore, the question must be asked: Are these blogs falling short or is shorter better?