Barak Obama, newly elected president of the United States of America, used Web 2.0 to his advantage in the 2008 US election race. He has also been called the first president of social media. He blew away a portion of the US voting market that John McCain didn’t make even the slightest impression on. It’s amazing what social media actually did for Obama’s campaigning. The extent to which he gained exposure across numerous popular social networks was, without a doubt, the reason his message was delivered to more US citizens than he could have ever reached through merely touring the country and giving speeches.