New Google Analytics filters and methods pop up all the time from various sources. Sometimes the simplest of filters or tweaks within your analytics that are all that is needed to help you track your SEM more effectively and streamline your process. So, you have setup a large SEO campaign, traffic increases can be seen and all seems to be well, but are you refining your strategy effectively over time to ultimately show that much needed ROI figure?

Organic Search

Ranking reports are good and well, however, we all know that the SERPS change daily, even hourly and running ranking reports every day is simply a waste of time. If you are using Google Analytics, you are able to track your search phrase rankings (positions) in analytics that result in clicks and the traffic your site receives. This information will help you decide which search phrases and “pages” require additional work as well as fine tune your optimised pages for your “money” phrases.