It seems Google is determined to leave no stone unturned in its quest for omnipresence. Google has apparently begun to advertise on apps downloaded from Apple stores. Barry Schwartz of Search Engine Land captured this image in his related blog.

Here, we see that the “Urbanspoon” app has an advertisement for Pizza Hut that appears on top of the actual page.

If you click on the link, then you are immediately taken to the pizza hut page on your iPhone browser.
This follows the already extensive work that Google has put into using the iPhone as a marketing platform. For instance, Google will attempt to use sophisticated software to deliver search results using iPhone’s new voice search option.

Google’s Adsense ads have been available on the iPhone’s browser. The appeal of the iPhone as a marketing platform is that it fully supports HTML, which makes it an attractive target for digital marketers interested in mobile marketing.

Is your PPC campaign suffering from low click-through rates and high minimum bids? It might be time to start looking at your account structure. This would, of course, be after scrupulously sifting through your keyword list. We are assuming here that your keywords have been meticulously and accurately selected.

Many experts advise advertisers to keep their PPC account structure in line with their sitemaps, or website structures. This is a great idea if it is possible. It maintains an order that is easily lost when creating targeted AdGroups, but in many cases, it`s just not viable.

Your next step would be to look at your AdGroups. Are they all tightly themed or do you have one Campaign and one AdGroup with a long list of largely unrelated keywords? In an ideal situation, each keyword would have an exceptionally strong correlation with the rest of the keywords in the AdGroup and with the Ad Copy associated with that particular AdGroup. Every keyword would appear somewhere within the Ad Copy. The most profitable keywords should, in addition, appear in the heading text.