As an online professional who browses the web day in and day out, I’m not a massive fan of completing pop-up surveys. However; but if I’m approached in a non-evasive way such is the case with 4Q survey software, I tend to not mind doing it for certain websites. I recently managed to get one of my clients to implement a 4Q survey on their website and the results have been extremely insightful and have resulted in some large scale changes by the client.

The 4Q survey revolves around the four most important questions that should be addressed to all visitors of a website:

1. What are my visitors at my website to do?
2. Are they completing what they set out to do?
3. If not, why not?
4. How satisfied are my visitors?