Search Engine Reputation Management – (SERM) – A presentation

I presented this to everyone in the agency this morning, (always the toughest crowd around ). SERM is something that is definitely a specialist an advanced stream of SEO and IMHO is the intersection of SEO and PR. Its critical that more PR agencies are aware of the practise, its uses and limits.

Ive shared it on slideshare under LouisVenter or you can get to it via MediaVison. Will get to the sharecast next week with any luck.

In this presentation:

1. What is SERM?
2. Why is it Important? – Hitwise report on navigational search
3. Who Typically Needs SERM
4. Some Horror Stories
5. Is it only about companies that dont get SEO? :- An SEO agency with an SERM issue
6. What tactics are involved?
7. Some success stories

So here goes:

If you have any specific questions please read our services page on SERM or alternatively grab me on Twitter or in our London office on 0845 006 0709.

All feedback welcomed of course!

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1. What 2010 holds for Brand Reputation Management
2. The potential cost of an SERM crisis
3. Got a bad reputation? Online Reputation management can clean up your mess.
4. Avoid downplaying brand reputation management
5. Playing outsourced games with your reputation can be risky

Tags: Online PR, Search Engine Reputation Management, search reputation management, SERM