SEO Celebrates Twenty Years of Web Existence

March marked the 20th birthday of the web, and thinking about what has been achieved in 20 years never ceases to amaze me. These days a 20-year old probably has some kind of qualification, an idea of what he or she wants from life, a beat up old car and a few bucks in the pocket for beer. What the web has achieved within the same time frame is far more impressive. But even more impressive than this, is the fact that it is a product of collective human intelligence. Industries have flowered and flourished since the web’s inception, with e-millionaires popping up like nobody’s business. Except it is everybody’s business. If used properly, you can conceivably run a dynamic and successful business with only a broadband connection and webcam.

After watching his internet creation take off stratospherically, Tim Berners-Lee said that he believes all the data in the world will one day be accessible on the web. If Sir Berners-Lee’s vision becomes a reality, what will happen to Search Engine Optimisation amid such fierce competition? Businesses will have to learn to stand out in infinity, which is no mean feat. What I can see, with my occasionally limited world view and simplistic logic, is that SEO will only become more essential to business success. Yet when I challenge my simplicity with knowledge feeds from the gurus in the field, there is only one conclusion – SEO is still a growing industry.

As the web evolves, so seamlessly does SEO, breaking barriers and dismantling preconceptions to keep up. Yet even with stiff competition, some people stay at the top and others fall off the band wagon. If you want to stay at the top during the inevitable and natural expansion the web, you’re going to have to place more emphasis on online marketing.

And what is Sir Berners-Lee’s message to the people in this time of cutthroat business? “What’s exciting is that people are building new social systems, new systems of review, and new systems of governance. My hope is that those will produce new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet”. I believe that a responsible SEO company does this. It brings the right people together over the right products and information and the result is an online economy that runs smoothly. And I really think that the stoics’ time is up. Those of us who are prepared to adapt and be flexible will feel the benefits of the ongoing data revolution.

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