I’ve spent a fair amount of time since last year trawling through the net to find statistics and figures regarding the South Africa online market. Without free resources such as Comscore and Hitwise within SA, it has become quite a task to find any substantial information about the local market here in South Africa.

Besides the standard internet usage reports and the large volumes of mobile facts and figures for South Africa, information is far and few around the actual search market share for Google and other local engines, unless you are willing to spend a few coins on the amazing reports from World Wide Worx. Last night was the last bit of compiling the bits and pieces together of all the bookmarks for this mornings presentation.

It was very interesting to say the least to see the actual volumes around the local engines such as Aardvark and Ananzi against Google. The figures around the mobile search and their contribution to the overall search volume in South Africa is astounding to say the least. Please feel free to comment and provide your input on the topic.

Related Posts

  1. Search engine and social media market share statistics for 2009
  2. Global Search Market Share – Google domination
  3. Bing search market share grows: Should Google worry?
  4. Search Engine and Social Media Market Share Update
  5. Mobile Soapies: Mobile Market taking big steps towards the future

Tags: , , ,