Online Corporate and Personal Branding in a Nutshell
Posted by Frances van den Berg on 20 Mar 2009 | Tagged as: Presentations
Corporate branding can easily be confused with personal branding online, as companies do their best to promote their profiles. While the two are not entirely separate, confusing them can be dangerous. Look at my sideshow on how corporate branding online is different from personal branding to see what’s really different between the two and where their advantages lie.
Corporate and Personal Branding in a nutshell:
• Personal Branding is “all about you”.
• You have a personal brand even if you don’t choose to have one.
• It’s about how you appear to the world and what (or what company and values) you represent.
• What you can choose is how you maintain and present your personal brand.
• Personal branding is very important for a company to give a personal touch to the company because a personal brand is the reflection of a person’s identity and values behind the company.
• More generally, Richard Branson used personal branding very successfully to foster loyalty for his companies.
• Corporate Branding, on the other hand, is fostering recognition and appreciation of your company as a whole.
• One way to do this is by applying your company’s name to its products to generate recognition and trust in your company by its brands.
• For example Disney attaches its company name to all new products which helps easy acceptance of new products and makes umbrella advertising possible.
• Don’t confuse it with corporate identity which involves fostering recognition and company loyalty by the use of logos and mottos.
If you are concerned with your corporate or personal brand and how it is reflected in the search engines have a look at our page about SERM (Search Engine Reputation Management)
March 20th, 2009 at 3:14 pm
Nice post
. I’ve often struggled with the idea of personal branding – just because the concept can make me feel contrived or inauthentic – but as you point out the important thing is that we’re all brands already. Remaining conscious of how you are perceived or understood can not only be valuable but also teach you something about yourself – the key to understanding personal branding – I think – is focusing on the idea that its still a human thing, not just a strategy, but rather a sign of being conscious in the right way.
March 26th, 2009 at 8:15 am
Thanks, Kat:) I think you make a good point. I agree that personal branding is about being conscious of doing the right thing and being yourself but by focusing on your strengths, like we try to (or should) do in our daily lives. People who ‘opt out’ by deciding they don’t care, don’t beat the system, they simply let the system win. We should make these systems work for us and it’s definitely very human to adapt to your environment:) I think it CAN become inauthentic and contrived so once again, like you say, being conscious all the time that there is actually some meaning behind all that you project is important. Anyway you’ve given me a lot to think about!