The SES Conference is coming to the Big Apple next week. From March 19th to March 23rd the conference will captivate SEO and experts from around the globe. The problem for many small businesses is that they struggle to find the time and/or the money to better understand and utilise search engine strategies (SES). By following this conference or reading highlights and summaries of the goings on, one can really gain insight into the current best practices of this exciting and ever-developing industry. What an SES conference aims to do is pool the knowledge of various authorities in the field into one region where they can exchange ideas and comment on new developments in the world of media and engine marketing.

The New York SES conference is sure to be a hub of industry enthusiasts and the event covers everything from social media and paid search to SEO and integrated marketing. The conference consists of about seventy sessions and close on one hundred exhibitors as well as a multitude of like-minded individuals with a passion for with SES. It’s not all business though, as there are also plenty of opportunities to network at the variety of after-parties throughout the week.

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When it comes to online advertising most people think of Google Adwords. And why shouldn’t they? Google has about 70% market share when it comes to searches performed online. Google’s massive reach, search relevance and popularity is the reason people say “Google it”, and not “Yahoo! It”. When 70% of all worldwide searches are performed on Google it makes logical sense to want to advertise where there is an audience. Most people know the power of advertising using Adwords, but many would be surprised at the benefits other online advertising platforms have to offer.

Below, we have mentioned some pros and cons of two other online advertising platforms. We will point out some of the positives and negatives for each platform while using Adwords as the benchmark.

Facebook Advertising:

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The Western assumption is that the Internet is largely dominated by English users and thus search marketing strategies often target English websites exclusively, whilst ignoring multilingual SEO opportunities. However this line of thinking is fast becoming a costly mistake. As online marketers and search engine optimisers are all too aware, the English web is becoming more saturated as competition for visibility increases, resulting in lower ROI for businesses. However, figures released on Internet World Stats reveal that online marketers should be looking at the bigger picture when it comes to search marketing. The Internet is globalising, why not our search marketing strategies too?

Internet World Stats provides some interesting insights into the multilingual web as well as the motivation for re-thinking SEO strategies. According to figures, between 2000 and 2011:

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My previous blog for MediaVision dealt with the Information Diet, a growing philosophy based on encouraging the conscious consumption of information, and its implications on the world of SEO. We concluded that well-crafted, organic SEO is more likely to attract those following a healthy information diet – and in turn, these smart consumers are more likely to favour this “nutritious” content.

However, much as even the most committed dieters can not avoid being bombarded daily with advertisements for junk food, conscious consumers find it nearly impossible to avoid the media’s attempts at informational “force feeding” – in the form of online advertisements promoting spam content.

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While many SEO agencies have been concerned about the projected death of blogging at the hands of the new juggernaut of social media, reports currently show that blogging continues to defy the odds and show strong signs of growth over the last months, not to mention positive projections for the future as well. In reports published by the Nielsen McKinsey group, where they tracked over 181 million blogs around the world, it was found that while growth may not be as dramatic as that of the new kids on the block – Twitter and its big brother Facebook – blogging remains a popular and effective form of SEO through the growing number of readers, that just seems to get better with age.

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The Search Marketing Expo, dubbed SMX Advanced, is an annual conference focused on new and established search marketing procedures and topics; this year the conference will be held at the Bell Harbour International Conference Centre in Seattle. The event is often anticipated, evidenced by it being sold out every year since founded in 2007.

Now the addition of a workshop schedule allows for search marketers to not only be educated on the theory of SEO but also allows practical application; this will no doubt prove to be the icing on the cake for those hungry for knowledge.

SMX Advanced has been designed to target SEO marketers with years of experience and often the Q&A sessions are rapid-fire without a slowdown to review basics.

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Has the truckload of controversy circling Google’s latest privacy policy changes affected their search engine ranking? According to a survey conducted by Pew Internet and American Life Project, Google remains the kingpin of search and a firm favourite amongst UK and USA Internet users.

The ongoing concern about Google’s privacy policy has led to a lot of speculation as to whether it would affect the search engine’s popularity. A watershed moment, the analysis overview is garnering a lot of attention on Google news. Interestingly enough, the survey has revealed that out of the 3,154 people who took part; the majority were ‘NOT OKAY’ with search engines wanting to implement personalised search. Most users felt that this would limit their search results. Unsurprisingly, they also felt that it would be an invasion of privacy.

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Search engine optimisation has seen an increase in popularity and many businesses are opting to utilise these effective marketing strategies. There are new developments being incorporated frequently by SEO specialists and many a SEO agency, keeping them at the forefront of new developments and increasing Google rankings. Impactful SEO video content should form part of an effective SEO marketing strategy as it proves successful with consumers searching and can be easier to rank for opposed to using normal and saturated keywords.

Some obvious SEO video marketing tips that are already being utilised are:

• Comments on your Youtube video will boost rankings
• Make sure that your SEO videos have captions
• Include high ranking keywords in your title and file name.

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