We are already well on our way into January and need to make sure our SEO and marketing strategies are suitable for the new year. There are already plenty of SEO predictions 2012 being discussed across forums and blogs, and considering the latest updates to the search engines, it is a good idea to keep them in mind when planning and conceptualising campaigns for the upcoming year. We take a look at the top predictions that your SEO agency needs to think about for 2012.

1. Fresh, Relevant and Enticing Content

Regardless of how exhausted the poor Panda may be, Google is almost certainly going to continue its focus on providing good quality and relevant search results by penalising sites with duplicate or low quality content. So the first of the SEO predictions for 2012 is that more emphasis will be placed on new and relevant content.

2. More Focus on Mobile

Tablets have become widely available to the public and this, combined with the popularity or Smartphones, is expected to mean a massive increase in mobile search. This was big in 2011 and the prediction for 2012 is that it will be even bigger. It is important that you get your site SEO ready and optimised for mobile search.

3. Things are Getting Personal

Google has been paying more attention than ever before to what you are searching for and returns personalised searches based on your browsing history (read their post here). Another factor affecting personalised search is that Google includes results shared by your contacts. While this may be good news for the average browser using the search engines, a prediction is that it will make things a little more challenging for SEO agencies in 2012.

Keeping these SEO predictions in mind for 2012 can have a big impact on your results and ROI.

What are your SEO predictions 2012?

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