Mobile search definitely has a future, my presentation says so

Posted by Sandra Cosser on 01 Dec 2008 | Tagged as: Mobile Search

Time for a little blatant self-promotion. As part of our dedication to continuous learning and development, and creating valuable resources for the online marketing community, MediaVision staff will showcase weekly presentations on a number of SEO/SEM related topics.

Last week I had the pleasure of presenting mobile search, with particular reference to SA and UK markets. I’ve taken a bit of a shine to anything mobile over the last couple of months, not only because it is touted as the way to go, but also because I find the whole subject absolutely fascinating. I especially love the lead that Japan has built over the rest of the world, and the fact that most of the future developments are expected to come from the emerging markets in Africa, India and South America. It’s also nice to know that the US market seems to be at a loss for once, and is pretty well surpassed by UK, European and even South African mobile penetration.

For more cool stats and an optimistic impression of mobile’s future, take a look at my uber-cool mobile search presentation (I say with all modesty and humility and absolutely no sign of exaggerated self-importance or inflated ego). I would love to know what you think about the whole mobile search phenomenon and where you think it’s going, so please comment away.