Some thoughts on link building
Posted by Phil Smulian on 05 Sep 2007 | Tagged as: Link Building
It is always somewhat stressful to undertake a link building campaign for any given client, in that one needs approach each situation or industry from a completely fresh and unique angle, there is certainly an art to it. It`s not that one needs vast libraries of esoteric knowledge to attain the “perfect” web partnership (which wouldn`t hurt mind you), but rather that online business capitalism is nothing new and the getting a relatively small brand to rank (or a strong offline brand even) normally requires a good solid quantity of work hours. Constantly furthering the web presence of a site over an extended period is what it takes to climb the SERP ladder, as is true in the physical world as well. Get-rich-quick mentality does not apply to organic search engine optimization.
If you are worried about reciprocal linking flagging search engine warnings, don`t pack it in just yet, as your industry can also be viewed as a community, and inter-communal web partners happen to be accepted comfortably by search engine algorithms, so it would seem. Reciprocal link exchanges, aside from the unfortunate property industry, actually won`t hurt a pair of sites rankings. Link farming might chuck a site`s or group of sites search engine credibility out the window, and since the early days of Google, domains can be banned altogether from the index for being part of a web farm.
I read a post at reviewlicious.com filed by Julie Joyce, pro SEO, listing out the points to be considered when embarking on the rounds of back-link begging. She mentions some simplified standard procedures that one might follow as a rule when attempting to broker inbounds from various PR rich fat cats, such as being clear about your intentions while not showing your desperation, and following up on requests to ensure they at least answer your emails. These ideas are good rules of thumb to go by, and should you find a page from heaven, with a 5+ PR value, perfectly relevant to your target page, and not loaded with hundreds of outbound links, possibly even from a government or university site, then you don`t want to botch the opportunity and lose the back link due to a sloppy approach.
(postscript)
Reviewlicious.com is now closed.
