I have always been an early adopter of Google labs technology. I was the first in our company to stumble across Google trends and much later discovered what they had done on the Insights front. Not many people want to join me on Latitude, but then again I have not seen much benefit apart from colleagues on holiday wanting to boast about where they are in the world. Google’s latest unveilings haven’t yet convinced me of their value, but the stuff is experimental and should / could lead to better things. The first is the “Google News timeline”. Now, when I first heard about this I thought Great I can finally sort the SERPs according to most recently published, which would go a long way toward helping me wade through the reams of mostly outdated information out there on the web. I most recently came across this problem when I was researching my recent presentation “to-ezine-or-not-to-ezine”, which is a debate on the SEO value of publishing articles in Ezines purely for the value of their links. Anyone searching the web for pertinent information on this topic is bound to find dozens of citations from rather well know SEO personalities sanctioning this practice and giving it the thumbs-up – yeah, back in 2006 when this practice did indeed work. Many of these posts live on today and have grown in strength and ranking and actually taint the picture quite substantially. Because the community has moved on, there is not much talk about the shortfalls of this practise, but rather an overwhelming majority about the next best thing.

This left me quite frustrated, and researching the topic became quite a task. So, when I picked up on the “Google News Timeline” I thought, Fantastic, a way of sorting! Unfortunately, it doesn’t quite work in the way I had anticipated. It is indeed a chronological presentation of “Google News”, but not the SERPS. You are able to add some filters such as “Wikipedia”, “Books” or “Time magazine” or even “Buildings”, but the end result is still draws its results from news stories, and this didn’t really help me. I want an option to sort “all the web”!

Perhaps then, I thought, I can use this to scope and manage a client’s online reputation better, but even attempts at putting it to use on that front didn’t leave me very satisfied. For now then, I think I will have to leave it to simmer and see what version 2 brings. That is, after all, why it is sitting in Google Labs!

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