Ok, so finally Google Caffeine is up and at ‘em and in the few days there has been numerous posts on the effect that Google Caffeine will have on search. We know what Google Caffeine will mean for consumers, but what will it mean for the other side of the coin, SEO’s who produce content for individuals who require their current information to be as up to date as possible?

Basically, the most obvious benefit that will affect consumers, SEO’s and content owners is that documents will be able to be found seconds after they have been crawled. Google Caffeine is now offering a real time indexing system which is said to be “fresher” than ever before.

In a world where we want what we want and want it now, Google Caffeine will let this happen by giving us content that is more “now” and less “then.” Pushing indexing closer to real time results makes it possible for consumers to find what they want as well as SEO’s to produce what consumers are looking for. As searchers begin to expect more and more from Google results when looking for specific information, Google Caffeine will bring more relevant and instant content forward, making it easier to find something that is new.

What Google Caffeine does is that it also makes all content and not just more popular content searchable, which puts many businesses on a level playing field. This means that constant updating of site information needs to be done more thoroughly in order to keep up with those sites that will dedicate themselves to updating information constantly.

So, for SEO’s it means that instant results will return other results and businesses are able to see what works as well as what doesn’t, and can change that and have it indexed and searchable in no time.

Google Caffeine will definitely make business owners more aware of online content and there will most likely be more time spent on updating and constantly changing content because as easily as it will be written and loaded, it will now be indexed and searchable.

Here is the full explanation from the man himself:

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