It is kind of difficult not to follow what Google is doing these days. As I have said before, they pretty much have their finger in every pie but the one pie that they just cannot seem to get a slice of is social media. There is no doubt that Google’s social media involvement is present as we have seen various Google innovations that have integrated the act of social media into their strategy in order to engage even further and jump on that social media band wagon that all of us are clambering onto. But what are Google trying to achieve? Are they trying to be something that they are not or are we just giving them a hard time and predicting any social media innovations that they create as dead in the water, therefore indirectly creating the failure?

It seems that everyone is announcing that Google’s attempt at social media is a complete flop and there are numerous articles that have been written in the past few days about how Google just isn’t social. As we wait for confirmation of the auspicious Google Me, we continue to watch Google buy up everything that they can get their hands on relating to social media, and many of us are beginning to wonder if after all of their social media lack of success – will they go ahead with such a project?

So, can Google go social or is it just a waste of their time to think that can integrate themselves into a market where they do not belong, or rather – are not welcome.

It seems as if the next move that Google has in terms of social media engagement is their real time search implementation. This search function will allow users to search instant result, those of which are always being changed and updated on social media networking sites like Twitter and Facebook.

A recent article said that Google should be a provider of services that feed social media rather than try and become a social media site themselves. This is true in terms of what Google offers as it will easily be able to provide searchers with more social media options but does this mean it must neglect the opportunity to try and maintain a primary social media presence in a world that is social media mad?

It seems that no matter how hard we are on Google, the consensus remains: Google have tried social media and it is just not their forte. This does not mean that Google cannot get close to the pie by helping the pie survive, but can it have a piece? Maybe not.

Do you feel that Google is just not cut out for social media or do you believe that they will get there, and when they do, they will do so in true Google style?

Related Posts

  1. Social media over share: are brands just as obsessed with social media as we are?
  2. Search engine and social media market share statistics for 2009
  3. Charities continue to use the power of social media to evoke change
  4. Search Engine and Social Media Market Share Update
  5. iTunes 10 enters Social Media Scene

Tags: ,